In crowded markets, brands are starting to blur together: same features, same claims, same promises chasing the same attention. A clear, deliberate position is what keeps a brand recognized, chosen, and trusted over time, not as a creative afterthought, but as a strategic discipline behind every decision. MBA Talk #182 explores how to stay distinct when everything is starting to look alike.

Join MBA Talk #182 to explore how strategic positioning helps brands sharpen their differentiation, navigate the tension between standing out and fitting in, and build identities that last.

Speakers at MBA Talk #182:
- Dr. Thai Dam Huy Trung – ISB Lecturer
- Mr. Tran Thanh Tam – Head of Markets & Corporate Affairs, KPMG Vietnam & Cambodia
- Mr. Aneek Ahmed – Founder and Head of Strategy, The Outwit Company Limited

The conversation will move across the core tensions of modern positioning, including:
- The growing difficulty of differentiation
- The rising tide of brand sameness
- The hidden risks of "safe" positioning
- Category conventions versus disruptive positioning
- Strategic trade-offs between niche and mass positioning
- The necessity and the risk of repositioning
- Long-term consistency versus short-term trend-chasing

Event details:
- Time: June 14, 2026 | 1:30 PM – 3:30 PM
- Language: English
- Format: Online via QUICKOM

Register for MBA Talk #182 to discover what it takes to keep a brand distinct in a market of look-alikes.